Brand logo for Dizzy Donkey tequila featuring a donkey's head and a red sunburst symbol.

Dizzy Donkey is a premium tequila and a relative newcomer to the market. Having spent most of their time creating an excellent spirit and little building the brand, they reached out to Caparro & Nash with a simple request. They needed to shake up a social presence that felt too clinical for the fun-loving identity they aspired to.

We revitalized their digital footprint by blending premium aesthetics with a playful and irreverent voice. Through a series of wildly unique images paired with fun, provocative headlines, we turned a lackluster feed into an engaging destination that celebrates the craft and experience of tequila - without taking itself too seriously.

A bottle of Dizzy Donkey tequila Blanco with a donkey logo. The label emphasizes small batch distillation and 100% pure agave, made in Mexico. The background is blurred with warm colors, and red text states, "One sip and you'll start rolling your Rs."
A glass of water with a lime wedge on a white surface, with red text above and below that reads "Strangers are just people. You haven't done shots with yet."
A woman in a tan outfit is pouring alcohol into cocktail glasses on a kitchen counter. Cut limes are on a cutting board with a knife. A person to the right is preparing a drink, and there are glasses and a lime on the counter. The text overlay reads, 'Tequila. Why your camera roll has a hidden folder option.'
A tall glass of a light-colored cocktail garnished with a lime wedge on the rim, placed on a green surface with a plant in the background and red text overlaid that reads 'Expertly crafted for committing sins.'
Black and white photo of an agave plant with text in red that reads 'She made the agave plant. So you know Mother Nature likes to party.'
A can of Dizzy Donkey tequila, three Polaroid photos of people at a party or intimate moment, and red text on a black background that reads 'Serious tequila. For ridiculous nights.'
A man with a mustache and curly hair stands inside a large washing machine drum, wearing a casual white t-shirt, jeans, a plaid shirt, and sneakers, in a black and white photograph. Text above reads, 'The only thing additives do is subtract' in red font.
A pink cocktail in a short glass with a salted rim, garnished with a lime wedge, on a reflective surface with a blurred background. The text overlay reads, "Eases your regrets. And probably creates some new ones."
Two women in dresses holding cocktail glasses, smiling at a party, with a text overlay that reads 'Turns out there can be more than one best night ever.'
Red neon sign reading 'Tequila' with smaller red neon text below saying 'Open Daily' in a dark setting.
A person surfing on a wave in black and white with mountainous landscape in the background and the text 'Go all night. Then all day.' in red.
A black textured background with red and white text that says, 'Paint the town blanco.' In the bottom right corner, there is a logo of a dog with the words 'Dizzy Donkey Tequila' underneath it.
A woman laughing and holding her chest in a black dress, with a man smiling beside her, at a lively indoor event.
A black letter board with white plastic letters displaying a quote: "Yesterday I really wanted tequila. Now I'm drinking tequila. Follow your dreams." There is a small red and black illustration of a dog's head in the bottom right corner.
A DJ performs at a concert with a large crowd in front of him. The scene is black and white, with the DJ facing away, arms outstretched, and a quote in red text above him.